Generative AI Marketing & Automation

From Strategy to Scalable Execution

Harness the power of AI to design smarter, faster, and more effective digital marketing campaigns. This live, online-based course guides participants through the practical use of generative AI and automation across the full marketing lifecycle — from strategy and content creation to personalization, analytics, and optimization.

Designed for modern marketers, the course balances hands-on experimentation with strategic thinking, ensuring AI enhances creativity and performance without replacing human judgment.

Course Details

Starting Soon

2 Sessions Per Week

Where Live Online Sessions

Fee

When TBC

Seats Limited Spots Available

Submit your request now and our team will contact you as soon as the course is available!

Elie Eid

Elie Eid is a senior digital leader with over 15 years of experience driving large-scale digital marketing operations across global markets. He Led Apple’s worldwide digital marketing operations, coordinating teams across 9 global offices to deliver high-impact product launch campaigns under extremely tight timelines. He oversaw multi-channel digital asset production across PPC, social, web, and performance platforms — ensuring operational excellence at enterprise scale.

Beyond delivery, Elie built systems.
He implemented Agile, Scrum, and Kanban frameworks that increased operational efficiency by 25%, introduced automation processes that significantly reduced manual workload, and developed risk-monitoring systems that decreased errors and issues by 95%.

Under his leadership:
Revenue increased fourfold without increasing operational costs
Global cross-functional teams were built and scaled across Japan, India, Turkey, and the CEE region

His teaching approach blends operational rigor with strategic thinking. Participants can expect practical frameworks, real enterprise case studies, and actionable systems that drive efficiency, performance, and growth.

Elie focuses on one core outcome:
Helping marketers and digital leaders use AI, automation, and process discipline to produce better results — faster.

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An introduction to generative AI and automation in today’s marketing landscape.
Participants explore where AI fits across strategy, content, performance, and customer experience, and learn how to identify high-impact use cases.

A deep dive into prompt engineering and AI-assisted content creation.
Participants practice generating and refining copy, visuals, and campaign assets while maintaining consistency, quality, and brand voice.

This session focuses on scaling marketing execution.
Participants learn how to design AI-powered workflows, use personalization effectively, and apply chatbots for lead generation and customer engagement.

Turning data into action.
Participants explore AI-supported analytics, campaign optimization, and decision-making, while addressing ethical considerations, quality control, and long-term sustainability.

Participants redesign a real marketing workflow using generative AI and automation. Throughout the course, they apply AI to content creation, campaign planning, and performance workflows while maintaining brand voice and quality standards. By the end, participants leave with a documented, AI-enabled process that saves time and scales responsibly.

Who's This For

Digital Marketing Professionals
Marketers looking to integrate AI into their daily workflows and campaigns.

Marketing Managers & Team Leads
Leaders who want to scale output, improve efficiency, and future-proof their teams.

Growth & Performance Marketers
Professionals focused on optimization, experimentation, and measurable results.

Agency Professionals & Consultants
Those supporting multiple clients who want repeatable, AI-powered systems.

By the end of the seminar, you will

Understand how generative AI works and where it creates real value in marketing workflows.
Craft effective prompts for copywriting, visuals, ads, emails, and landing pages.
Use AI tools to ideate, draft, refine, and localize marketing content at scale.
Use AI to analyze performance data, identify patterns, and support smarter marketing decisions.
Apply AI-driven segmentation and personalization to improve relevance and conversion.

Registration Includes

Live interactive sessions led by industry experts

Ask questions, collaborate, network and engage with others

Lifetime access to a community of wise learners and professionals

Certificate of completion

Lifetime access to recorded sessions & course resources

Frequently Asked Questions

Do I need prior AI experience?

No. The course starts from fundamentals and builds progressively.

Is this course tool-specific?

No. The focus is on concepts, workflows, and use cases that can be applied across multiple AI tools.

Is the course practical or theoretical?

Highly practical, with real-world marketing examples and exercises in every session.

Will sessions be recorded?

Yes. Recordings and materials will be shared with participants.

Can I apply what I learn immediately?

Absolutely. The course is designed for immediate application in real marketing work.

Can’t find the course you’re looking for?

Tell us what you want to learn — we’ll notify you when it’s live.

Ready to level up with this course?

Submit your request now and our team will contact you as soon as the course is available!